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Explore your inner self

Role
Art director 

Client

Alexandra Warin

Sector 
Coaching

Brief:

Wellbeing can be a tough sector to brand due to its very personal aspect. After a few conversations, I was able to understand the client's needs –highlighting her personality and promoting her way of working. 

Delivery: brand identity including logotype, website and collaterals.

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The essential aspect of this project was to make sure I understood the client's personality & how to translate it visually. After much discussion and mood boards, we directed the identity towards the notions of Nature, adventure and exploration. The compass is a metaphor of Alexandra's role: giving people the tools to explore their inner selves and helping them find their journey.

Behind the scene

BY TERRITORIES

Moodboards

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NATURE

Website

ILLUSTRATIONS

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Camille Leduc © 2021

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