Explore your inner self
Wellbeing can be a tough sector to brand due to its very personal aspect. After a few conversations, I was able to understand the client's needs –highlighting her personality and promoting her way of working.
Delivery: brand identity including logotype, website and collaterals.
The essential aspect of this project was to make sure I understood the client's personality & how to translate it visually. After much discussion and mood boards, we directed the identity towards the notions of Nature, adventure and exploration. The compass is a metaphor of Alexandra's role: giving people the tools to explore their inner selves and helping them find their journey.