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a new brand presence to reflect a change of structure
Role
Senior designer
Client
CAA
Sector
Aviation
Brief:
CAAi, the arm of the UK Civil Aviation Authority dedicated to raising aviation standards worldwide, needed to refresh its brand strategy and brand identity to reflect the change of organisational structure for all international activities.
Delivery: brand strategy, brand identity including logotype, brand guidelines, website and collaterals.
The new overlook focusses on highlighting some elements of the previous brand identity with a modern twist.
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