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from Brazilian tradition to modern London

Role
Art director
 
Client
Chita London
 
Sector
Fashion
 

Brief:

Both brazilian living London, Ana & Camilla wanted to develop their own brand of clothing using a traditional textile from Brazil: Chita Nordestina.

 

The fabric patterns are bright, multicoloured & floral, inspired by the natural diversity of the country. To balance it out, they wanted an elegant and timeless logo.

Delivery: logotype, top-level collaterals and brand consulting.

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To balance between the simplistic logotype, I've used bright & colourful photographies and patterns.

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Behind the scene

OF FASHION & ILLUSTRATIVE STYLE             

Research

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Camille Leduc © 2021

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