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from Brazilian tradition to modern London
Role
Art director
Client
Chita London
Sector
Fashion
Brief:
Both brazilian living London, Ana & Camilla wanted to develop their own brand of clothing using a traditional textile from Brazil: Chita Nordestina.
The fabric patterns are bright, multicoloured & floral, inspired by the natural diversity of the country. To balance it out, they wanted an elegant and timeless logo.
Delivery: logotype, top-level collaterals and brand consulting.


To balance between the simplistic logotype, I've used bright & colourful photographies and patterns.














Behind the scene
OF FASHION & ILLUSTRATIVE STYLE
Research










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