The unknown brand used by all
Fire & security
Chubb is a brand that most people don’t know but actually use every day! They’re in many long lasting products of your day to day life, like your keys, locks, safety alarms, etc... Because of that, it isn’t clear for everybody what their business is about. They particularly focus is about fire detection, fire suppression technology and advanced security systems from the consumer level to specialised industry.
Delivery: brand strategy, brand identity including logotype, brand guidelines, collaterals.
After long researches, it came out that the company is getting more agile and now integrates systems to protect physical entities remotely. While keeping some specificities of the previous logotype, this version translates that evolution and mobility.
Behind the scene
ABOUT THEIR NEW POSITIONING
What needs to be protected?
How to define Chubb?
A presence, agile and digital but almost transparent
How to represent Chubb?
How to translate agility & flow into a device?