The unknown brand everybody use
ROLE: Art director
CLIENT: Chubb, UTC
SECTOR: Fire & security
Chubb is a brand that most people don’t know but use everyday. It had developed such a variety of long-lasting products over its long history that a lot of them are still in use even if this is not a part of their business anymore, like your keys, locks, safety alarms…
But because of that, it isn’t clear for everybody what their business is about. Nowadays their focus is about fire detection, fire suppression technology and advanced security systems from the consumer level to really specialised industry.
Behind the scene
ABOUT THEIR NEW POSITIONING
What needs to be protected?
How to define Chubb?
A presence, agile and digital but almost transparent
How to represent Chubb?
How to translate agility & flow into a device?