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be at your personal best
Role
Art director
Client
Civil Aviation Authority
Sector
Aviation
Brief:
The Civil Aviation Authority (CAA) wanted to improve their obsolete appraisal systems by creating a more engaging platform, offering more flexibility and bespoke employees’ training. The new system will allow better communication between managers & employees.
This campaign being the very first example of the CAA’s cultural shift, the tone of voice had to be disruptive, fun and approachable.
Delivery: internal communication campaign.
By posing in retro gym outfits doing exaggerated postures, the idea was to capture senior-level employees engagement in the new company culture.
Behind the scene
Research
FOR THE CREATIVE ROUTE
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