revisiting french PIES
When this client came to me with a business idea about tarts, I couldn't say no, as food is a big part of my French roots!
"Petite Tarte" (« small pie » in English) is an on-the-go option with limitless recipes. It’s a perfect alternative to sandwiches for lunch and corporate events. The client wished to have her branding to have a French look, modern and simple so as to target a large target audience.
Delivery: brand identity including logotype, guidelines, website and collaterals.
Following the client's wishes, the logo integrates a slicer for the cooking aspect, a nod to the french flag's colours and a modern sleek font. As part of the brand identity, soft-toned colours and rounded triangles have been added to balance this structured logo.
To help her kickstart her business, the full project includes a website, illustrations, photoshoot and promotion (small leaflets, carrousels...).