Search Acumen has a different service approach to their competitors and therefor needed a singular identity to stand out in the market place. This was achieved by rethinking their whole brand from logo to brand engagement book for employees.
Delivery: brand strategy, brand identy including logotype, brand guidelines, employee brand handbook and collaterals.
The logo is built around a device that offers multiple perspectives. Whether viewed flat or 3D rendered, it shows connectivity and reflects the many layers of the company's process. The colours are unique in the industry: yet approachable and professional.