branding a second life for planes
Vallair is a multi-faceted aviation business that maximises the life and value of aircrafts. With services split over 6 business units, the brief was to redevelop the brand platform for all their communications according to their business growth.
After rethinking the strategy of the strap line and key messaging, it was time to develop a consistent and strong identity, refreshing the logo and creating brand guidelines.
Delivery: brand strategy, brand identity including logotype, brand guidelines, some collaterals.