The unknown brand everybody use
ROLE: Art director
CLIENT: Chubb, UTC
SECTOR: Fire & security
Chubb is a brand that most people don’t know but use everyday. It had developed such a variety of long-lasting products over its long history that a lot of them are still in use even if this is not their business anymore. Like your key, your lock, your safety alarm…
The problem to solve was that it isn’t clear for everybody what their business is about. Also UTC was trying to sell that company and so it needed to advertise.